The product I picked was Desert Essence Organice Spicy Citrus hand and body lotion.
The immediate promise implied was that this particular product is a natural alternative to convential body care products. That since this product is natural, clearly it is better for your body than one filled with chemicals. Even on the back of the bottle, in addition to listing the ingrediants, they also give a brief summary of how each conponent enhances you skin, rather than completely changing its nature and structure.
(It’s also 100% vegan, which appeals to customers that want absolutely nothing to do with hurting cute, fuzzy animals, or those hungary vegans who have a taste for “spicy orange”).
On the website, under “About Us”, they continue on saying, “The Desert Essence mission is to deliver quality, natural-based products that improve the lifestyles of today's most health-conscious consumer”. This statement lures people in by convincing them that intelligent, informed people use their products. They also state how they’ve been “a leader in the nutritional supplement industry for over 35 years”, giving the customer reassurance that their brand can be trusted.
In my own experience, the product has “kept its promise”. I have very sensitive skin, and this lotion doesn’t irritate my skin, and seems to “work with it”. Although I do honestly have bad reactions to most chemicals, this product, as with most promises in advertisments, could just be a situation of “mind over matter”. We’re made to believe that the products we use day to day are better than their competitors by the constant hammering from the media, essentially brainwashing us, and putting us into to zombie mode to consume, consume, CONSUME!
Though Desert Essence is not a well-known company with ads all over the television like for instance, Pepsi, it’s still a business, and the goal is still to get me to buy their product and make money, regardless of the seemingly good place they are coming from.
Am a mindless drone easily influenced by clever ad schemes and pretty packaging? Of course, but I’m not ashamed. Even if it’s all in my head, my skin has never been happier.
Website:
http://www.desertessence.com/pages/about_us.html
1 comment:
Nicely done. You've identified the promise of the product from the bottle to the website, and incorporated some very nicely composed narrative along the way. Nice use of paragraph breaks as you often have, which makes the posts very readable.
Don't forget to spelleck...so we know whether those "hungary vegans" are starving, or from Budapest. :)
Post a Comment